If you are considering implementing a video marketing campaign for your brand, one question you have probably pondered is “professional video or ametuer?” small business marketing budgets can be tight, so this is a very reasonable concern. Some business owners may even feel that a homemade marketing video offers a few unique benefits such as a sense of intimacy. Nonetheless, most marketing experts agree that professional-quality video is a very strong investment that offers the potential for excellent ROI. Here are 3 reasons why professional video trumps homemade efforts:
- Professional videos are more versatile. Although homemade videos do offer a certain unfiltered intimacy that lends itself to social media, they are ultimately confined to this kind of use. Truly effective video campaigns utilize a variety of mediums, while offering both an up-close look at the company and an engaging format. When it comes to accomplishing all of these objectives, professional video is simply far more effective.
- Professional video is more powerful. Hoping to add graphics to your marketing video? Are you a fan of animation? Looking to impress with special effects? If you answered yes to any of these questions, then you need the power that only professional-quality video can offer.
- Your videos are a reflection of your business. Last but certainly not least, it is important to understand that many potential customers will judge the quality of your company based upon the quality of your video. If your video appears to be made on a minimal budget at the expense of quality, then viewers may assume that your company also makes its products and services with a similar philosophy.
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