Every day there seems to be a new hit YouTube video spreading across the web. Whether these videos are made to send a message or just to entertain, they always result in fame for their creators. So whether you have something you truly want to share with the world, or you’re just looking for 15 minutes of fame, here are 3 tips for making a hit YouTube video.
- Make your video short and sweet
In this day and age, it can be very difficult to get someone sit through even a 10-minute video. We’ve become accustomed to being bombarded by information in short spurts. It’s best to keep your video to under 5 minutes, but as long as it doesn’t go over 10 minutes, you should be in the clear. There are exceptions to this rule, of course, but it’s better to play it safe.
- Tell a story with your video
With the exception of the ‘caught on tape’ genre, viral YouTube videos tend to tell a story. Whether it be a time-lapse video, a comedy short, or some kind of PSA, they all present some kind of story with a beginning, middle, and end.
- Have a good soundtrack
Have you ever tried to watch a horror movie without the sound? Probably not, but as you can imagine, the movie is more funny than it is scary when it lacks the ominous music that highlights every jump scare and suspenseful moment. This is an example of why music is so important to your video. It is what gives the viewer the emotional reaction that makes them want to share the videos with others. Unfortunately, each and every day, thousands of YouTube videos are removed or muted because their soundtracks violate copyright regulations. This highlights the importance of securing the rights to any music you wish to use.
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