In addition to a nice paycheck, selling the rights to your music can help you gain invaluable exposure. Here are 4 bands who can attest to that:
- Jet. Founded in 2001 in the outskirts of Melbourne, Australia, Jet experienced modest success before breaking out with their 2003 album Get Born. The album’s success owed in large part to the lead single, “Are You Gonna Be My Girl” being featured in a number of video games, TV shows, films, and, of course, a famous iPhone 3 commercial.
- Matt and Kim. A touring dance-pop band with a unique style and a small but devoted following, Matt and Kim burst into the public awareness in 2008 after their song “Daylight” was featured in several commercials with prominent brands such as Mars Bars and Bacardi, helping the single reach certified gold status.
- Feist. This Canadian Indie-Pop singer has released four studio albums and appeared in several films, so, like the other names on this list, it would be unfair to attribute her success solely to the exposure given by one song. Nonetheless, her single 1234, co-written with Australian singer-songwriter Sally Seltmann was the 2nd song on this list to be featured in an Apple commercial, and there’s no doubt that this exposure helped it become what is to this date her most successful and widely-recognized song.
- Phoenix. Despite singing almost exclusively in English, this Versaille, France based band formed in the final years of the 90’s didn’t attain widespread popularity in the United States until 2009 with the release of its album Wolfgang Amadeus Phoenix. The song was used prominently in a number of mediums, perhaps most notably in a Cadillac SRX commercial that aired heavily for several months.