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Building a Press Kit For Your Band

Building a Press Kit For Your Band


Scoring gigs for your band can seem extremely difficult, especially in today’s world. With so many cheap music options available to venues and bars, such as DJs and live-show streaming, it seems like a miracle that professional live music can survive at all!

The truth, however, is that live music is still thriving, because the energy and showmanship that go into live performances are simply impossible to replace or replicate. If you are hoping to score live shows for your band, the are still plenty of opportunities — as long as you know where to look, what to look for, and how to market yourself. The key is simply taking advantage of the opportunities at your disposal.

In order to truly impress booking agents and live venues, you are going to need a professional press kit that you can send to anyone on a moment’s notice. These simple collections of music samples, merchandise, and band history help professional promoters evaluate your band and decide whether or not to give you the opportunity to perform for them. Building a press kit is not necessarily difficult, but it does take an investment of time and effort. Here are a few simple steps that can help you compile a convincing press kit.

Live Recordings Are Priority Number One. Sure, nothing can beat the quality of a studio recording. But if you want promoters to see that you are capable of attracting a crowd and putting on a solid live performance, then you need to make sure you have some decent recordings of your band playing live.

Merchandise Matters. Though showing samples of band merch might sound silly, especially in the internet age when online shopping is so prevalent, the truth is that merchandise fulfils an important function — it shows promoters that you really do invest time and money into promoting your band by creating merchandise. It also shows that you have a solid image and marketing strategy, which also impresses anyone looking to draw a crowd.

Use Multiple Formats. Some bands still offer physical press kits, whereas others use online-online formats. Having both types of press kits ready will make your life simpler and help you be more successful with a variety of potential promoters.

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