One sad and highly preventable fact about creative work? Many of the most promising artists, filmmakers, musicians, and writers that have ever lived get passed over or completely ignored because they don’t know how to market themselves. The truth is that writing a beautiful song, envisioning an innovative piece of video, et cetera cannot guarantee the attention that such work deserves. Marketing and business might not be the subjects that spark your profound interest — but if you hope to live off of your creative work, these skills are absolutely necessary.
Fortunately, like any talent, these skills come as a result of hard work and practice. Just because you are unsure of how to market yourself right now doesn’t mean that such an endeavor is impossible — it just means that you need to learn, practice, and persevere.
In this article, we have compiled a few of the most helpful tips for musicians, filmmakers, and other creatives who are looking to market their work.
• Network consistently. Simply shaking hands, taking names, and forging relationships is enough to increase your professional potential significantly. The more people you meet, the more potential producers, collaborators, clients, etc. you will know.
• Develop an online presence. Facebook, Twitter, Youtube, Bandcamp, LinkedIn…the list goes on and on. There are so many websites that can help you build your professional career that we can’t even aspire to name them all. (That being said, we will throw one more name out there. If you haven’t checked out our website, Rightsin.com, then we highly encourage you to do so!)
• Personal branding matters. Many CEOs, politicians, and other prominent figures achieve their widespread success by focusing on what is known as personal branding. And, even though most artists consider themselves to be the antithesis of CEOs and politicians, they would still be wise to learn more about this effective personal marketing technique.
Looking to learn more about professional creative work? Visit the Rightsin.com online marketplace for more information on how you can begin turning a profit from all your hard work!