Branding is a term that most of us associate with business. This is certainly logical—after all, smart, consistent branding is often a priority of many businesses. However, branding is for more than just business. Artists, writers, filmmakers—and just about anyone else who offers any kind of product or service—can benefit from branding, as it helps people identify with you and/or your product. Here are 6 online branding tips that anyone can take advantage of!
- Carve out your identity. Think about who you are, what you stand for, and who your products/services cater to. By answering those questions carefully, you will make your branding far more effective.
- Think about long-term relationships. Be careful that your branding doesn’t make any false promises (even by accident) that you will not be able to keep. Sure, branding is important when it comes to drawing in new customers—but it is even more valuable when it comes to building long-term relationships with the people you serve.
- Use a consistent “voice.” Your branding should always speak the same language in order to remain consistent. If your ads use a very familiar, informal tone, be sure that all your marketing efforts do the same.
- Don’t Imitate Anyone! It can be tempting to “model” your branding off of a more successful campaign. In the long run, however, this will only bring you the trouble of being seen as a knock off—not to mention potential financial/legal problems associated with copyright infringement.
- Always brand when communicating. This point harkens back to that same sense of consistency. All customer communications should, in some way or another, remind customers of your brand.
- Protect your Brand. You work hard to build your brand—make sure you protect it. Rightsin.com handles intellectual property rights for businesses and individuals, so check out our website today and get protected!