There was once a time, not that long ago, when the only feasible way for professional musicians to earn a decent living was to find the support of a major record label who could promote albums, book shows, secure creative licensing deals, and get music out to the masses.
Today, that has all changed, mostly thanks to the power of the world wide web. One of the most powerful ways of reaching a broad audience all by yourself is by using social media. That’s why we’ve compiled this useful list of the top five ways to promote your music through social networking.
• Be Topical. Paying attention to trending topics, current events, and popular subjects of discussion on social media will help your posts get a lot more attention. A general rule of all social media content: the more specific you can be, the better!
• Invite “Likers” This feature is surprisingly underused on Facebook, but it can be a very valuable tool. The popular social media site allows fan pages to send invitees to anyone who has liked one of your posts by viewing the reactions to your post. Anyone who has reacted but who is not a current fan will have an “invite” button next to their name.
• Blog. Musicians tend to live interesting lives — and turning all those interesting experiences you’ve accumulated is a great way to get more online attention. So share your knowledge about how to pack a twelve piece drum set into a 4-seat smart car, share that awesome story from your last tour out west, and share whatever else comes to mind as well! If you are reading this blog post, then you are living proof that blog-based marketing works!
• Stay Active and Engage. Using your social media page frequently and responding to as many fans as possible are two of the most important ways of getting the most out of your social media efforts.
• Share music! The more you can market and share your music, the better! Visit Rights 2U online today to learn about innovative and profitable ways that you can get your music out there using the power of the internet!